Darn Yarn’s Mission

Like the yarns we sell, Darn Yarn is a labour of love. It was inspired by Kelly’s love of knitting and her passion for hand-dyed yarns. It was nurtured by the wonderful people she met in the dyer community—welcoming, kind, knowledgeable, and overwhelmingly enthusiastic.

We love yarn, the people who make it, and the people who use it—and so the idea of Darn Yarn was born. From Day One, we’ve built our store in alignment with these core values:

Ease

We designed Darn Yarn from the ground up with the consumer experience in mind. We wanted to make it easy for customers to find what they’re looking for (or something entirely unexpected) and order without juggling multiple browser tabs, payments, shipments, and customs/delivery fees. Amazing yarn should be easy to buy!

Quality

We freaking love good yarn! We don’t stock products that we don’t believe in. Period. If you see something in stock on our site, it’s because we love it.

Variety:

We’re dedicated to having a wide selection of yarns for customers to shop, and we’re always on the lookout for new and amazing dyers to add to the Darn Yarn family. This all started because Kelly was voraciously hunting the internet for yarns she loved—and she’s never gonna stop!

Friendliness

Just like the artists that Kelly met when she first explored the maker community, we want to make our customers welcome, no matter their level of experience. We strive to be responsive, helpful, and not-at-all intimidating. We try to put a twinkle into everything we publish on the site and social media, and if you contact us, you’ll always get a response from a real person.

Collaboration:

We love to work with our community to bring you new and awesome things! Our makers have designed colourways based on our wedding, our mascot, and our company colours, and they fill us with delight! 

Local, everywhere

Darn Yarn is a local yarn store, only online. All of our yarns are made by real people who live and work in their home communities around North America. Shopping at Darn Yarn not only supports us, but it also helps us support them, so you can always feel good about shopping with us.

We’re proud of what we’re building and thrilled to be part of the fibre arts community. Thank you to our makers and our customers for joining us on this journey and making our first months so incredible!